Italian Bike Festival 2024

The Italian Bike Festival is one of the most anticipated and prestigious events in the Italian and international cycling scene. First organized in 2018 in Rimini, this event has become a must-attend for cycling enthusiasts, industry professionals, and curious visitors looking to discover the latest trends in the world of two wheels.

The Event

The Italian Bike Festival (IBF) is a major cycling fair, held between September 13th and 15th. Created with the aim of promoting cycling culture in all its forms, from competitive racing to bike touring, the fair offers a unique opportunity to test new products, participate in workshops, and enjoy high-quality shows. Since 2023, the event has moved to Misano Adriatico, at the prestigious Misano World Circuit, a venue that combines sport, speed, and innovation, offering a perfect setting for thousands of visitors.

A Dynamic Expo

What sets IBF apart from other industry fairs is its interactive nature. Visitors don't just observe bicycles and accessories on display, they also have the opportunity to test them directly on the track or on specially designed courses. The test areas are one of the highlights of the event, allowing participants to try road bikes, mountain bikes, e-bikes, and more, directly on roads or trails. This hands-on approach lets attendees experience new products, evaluate performance, and enjoy a complete experience before making any purchases.

New Products and Key Players

The top brands in bicycles, accessories, and cycling apparel showcase their latest products for the upcoming season. Almost all international brands are present, but especially the major Italian companies such as Pinarello, Bianchi, Colnago, and Basso, all promoting their excellence in technology and design.

In addition to product displays, IBF is also an opportunity to meet leading figures in the cycling world. Former champions like Vincenzo Nibali, professional athletes, expert mechanics, and engineers often participate in roundtables and presentations to share their insights and vision for the future of cycling.

Side Activities

Although the fair is focused on bicycles, it offers much more. Numerous side activities and shows enrich the program, including freestyle performances, amateur races, and even official competitions involving cyclists from various categories. There are also events dedicated to bike touring, promoting cycling routes across Italy, increasingly attracting cyclists and families eager to explore the country.

Another interesting feature is the attention to environmental sustainability. More and more manufacturers are presenting bicycles made from eco-friendly materials, and many sportswear companies are launching product lines made with recycled or low-impact fabrics.

Growing Bike Tourism

Bike tourism is an important part of IBF, as the event is also a platform to promote tourist destinations suitable for those who love traveling by bicycle.

Discover Lombardy by bike, with breathtaking landscapes and routes suitable for everyone: from the Alps to the shores of the lakes, each ride reveals unique natural and historical beauties. A bike tourism experience combining art, nature, and tradition.

The event is thus an opportunity for tour operators, hotels, and travel agencies to promote special packages dedicated to cyclists, a sector that is growing in popularity.

A Growing Success

In just a few years, the Italian Bike Festival has established itself as a reference point for the cycling sector in Italy, attracting tens of thousands of visitors each year. The success of the initiative is due not only to the quality of exhibitors and activities but also to its ability to evolve and grow with the market.

The Italian Bike Festival represents the beating heart of the cycling world in Italy, an event capable of uniting passion for bicycles, technology, sustainability, and tourism. Constantly growing, the event promises to continue innovating, keeping pace with the needs of a rapidly changing market, and contributing to the spread of a culture of sustainable mobility on two wheels.